Contemporary Strategies in Real Estate Marketing Course – materialdrive


This online training program aims to study the basics and principles of marketing and its applications in the real estate field, how to prepare marketing plans and strategies and how to  analyze competition for real estate products.

The program offers an integrated framework combines the theoretical rooting that is indispensable and practical application that reflects the reality of real estate marketing and problems. This workshop will open the way for you and will provide you with various alternatives to manage the marketing process efficiently and take advantage of the marketing strengths that you have and thus gain the confidence of customers and increase your market share.

What Will I Learn?

  • Modern marketing orientation in real estate products.
  • Marketing Mix in real state
  • Elements of the marketing plan in the field of real estate
  • Analysis of the real estate market (study of the targeted customer sector, identifying the needs and desires of customers of real estate products).
  • Formulation of marketing objectives.
  • Preparing marketing strategy.
  • Developing actual implementation programs.
  • Monitoring and evaluation.
  • Different methods for determining sales and marketing objectives.
  • Different ways to achieve sales targets of real estate products.
  • Aspects of competition analysis as one of the determinants of achieving sales plans.
  • Components of competitive superiority in the real estate market.
  • Strengths and weaknesses Analysis S.W.O.T in the real estate market.
  • Practical cases in marketing and selling real estate.

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