Marketing Planning Advanced Diploma – materialdrive


This advanced training diploma aims at developing the skills of participants in modern marketing strategies such as escape and militias, adopting various marketing tactics according to the product life cycle, how to spread awareness of the new product, and ways to activate products in the collapse phase,

What Will I Learn?

  • Marketing Research: Market analysis, customers and three marketing environments
  • Internal analysis of elements of the company
  • Analysis of clients, competitors and collaborators
  • Bastille analysis
  • Strategic Marketing
  • Market segmentation
  • Select the target segment
  • Positioning brand image
  • Mix marketing / marketing tactics
  • the product
  • Promotional Mix
  • Pricing
  • the place
  • Consumer psychology
  • Patterns of characters and purchase motives
  • Three channels of distribution
  • Marketing strategies

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