Social Media Marketing Diploma – materialdrive

Description

An integrated online course that trains you on how to use social sites such as Facebook, Twitter and LinkedIn in marketing, conducting marketing research and analyzing competitors.

What Will I Learn?

  • The concept of marketing through social media sites.
  • The principles of effective e-marketing.
  • How to set up an effective strategy for e-marketing.
  • Identify and target customer segments.
  • Online customer behavior, and how to reach your target customers in the best way.
  • How to conduct marketing research, and ways to analyze competitors.
  • How to build and develop your business across social media sites.
  • How to create valuable content in all its different forms, marketing through it to bring in more customers, and ways to measure its effectiveness.
  • How to prepare statistical reports and measure the effectiveness of your marketing efforts.
  • Facebook Marketing:
  • Infrastructure preparation.
  • Marketing strategies across pages and groups.
  • How to create a successful ad campaign.
  • How to launch your promotions and attract customers.
  • How to create marketing apps on your pages.
  • New ideas and strategies in marketing.
  • A case study for many companies in the use of the site marketing.
  • Twitter Marketing:
  • Infrastructure and Account Preparation.
  • How to build your brand and attract followers.
  • Sites that help you manage your account professionally.
  • New ideas and strategies in marketing.
  • YouTube Marketing:
  • How to prepare your channel professionally.
  • How to create and modify video.
  • How to Video Marketing.
  • Marketing via Google+:
  • Create and set up an account.
  • Take advantage of Google's various marketing tools.
  • Marketing using pages, forums and events.
  • Marketing via LinkedIn:
  • How to build a professional page.
  • Marketing using groups.
  • Marketing strategies and ideas.
  • Marketing strategies via Pinterest.
  • Marketing strategies via Instagram.
  • WhatsApp Marketing Strategies.
  • Workshops + scientific materials

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