Training material In Basic marketing and sales skills for business professionals

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Training material In Basic marketing and sales skills for business professionals

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Training material In Basic marketing and sales skills for business professionals

A recent study by McKinsey showed that nearly 15,000 employees working in B2B-B2B companies are experiencing higher revenue growth in companies with more advanced marketing and sales capabilities, with teams reaching more than 30% of average companies Which operate in the same sector.

 

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What Will I Learn?

  • Identify the scope of marketing and sales processes and understand their functions and institutional value
  • Conduct an effective audit of marketing operations to verify the internal and external environment of the company in order to develop a consistent marketing plan
  • Integrate and synchronize online and offline promotions with a clear understanding of the functions and platforms of digital marketing
  • Mastering sales processes and developing sales plans to increase sales revenue and profitability
  • Develop marketing and sales standards to measure the level of performance and ensure that it is aligned with the objectives and desired results
  • Marketing planning

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