if you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines: Business Strategy Management and Leadership Marketing Strategy There is no way around that.

It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about: The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline Porter’s five forces model The bargaining power of buyers The bargaining power of clients The threat of new entrants The threat of substitute products Game theory The typical company lifecycle What a competitive advantage is How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche The dangers of pursuing a hybrid strategy How to choose whether to grow organically or through M&A The difference between horizontal and vertical integration The advantages and dangers of outsourcing How to apply a SWOT analysis in practice These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on. So, what are you waiting for?

Who this course is for:

Aspiring entrepreneurs Business owners Business executives Business analysts Students who want to learn how to set up a successful business venture