Marketing research has been instrumental in shaping the way forward for enterprises to determine their future course. Marketing men liken research to the compass that directs the strategic movement of an enterprise’s activity. Despite the importance of this great job, it does not find the Arab businessmen enough support, and mastering the process of marketing research is the only weapon of excellence where it is possible to find marketing opportunities and study how to benefit from them. It is possible to identify the dimensions of marketing risks and find ways to get rid or avoid them, Such as a scalpel perfectly if not mastered using the results were completely reversed.

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