Training material In Management of excellence in public relations and protocol performance

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Training material In Management of excellence in public relations and protocol performance

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Training material description

Training material In Management of excellence in public relations and protocol performance

Public relations occupy a prominent position in modern administrative systems to ensure that they are directly related to the image of the institution to the public and to the clients. Due to the sensitivity and complexity of this function, public and private institutions select their employees carefully on pre-defined terms and then provide them with specialized training in public relations and ceremonies. Their institutions have a bright face to their customers and guests.

 

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What Will I Learn?

  • The overall concept of public relations and its role in building contemporary organizations
  • The contemporary concept of institutional identity and mental image according to the vision of public relations
  • Public relations and creativity of the mental image of the institution
  • The management of the public relations of excellence in accordance with the criteria of total quality
  • Creativity and innovation in outstanding protocol performance
  • Protocol (definition, origin, importance)
  • The relationship of etiquette and protocol to Arab culture
  • The difference between the etiquette and the protocol

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