Training material in The Complete Guide To Retargeting Ads

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Training material in The Complete Guide To Retargeting Ads

Training material in The Complete Guide To Retargeting Ads Excellent course training materials How Retargeting Works–The Complete Guide To Retargeting Ad composed just for you Training material in The Complete Guide To Retargeting Ads save many hours in creating preparing training materials.

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Training material in The Complete Guide To Retargeting Ads

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.

Our clients often ask me, “What is retargeting and how does it work?”  Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.

I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years.

Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet. Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel.

Training material in The Complete Guide To Retargeting Ads

If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you’re remarketing with Adroll, then Adroll will supply their cookie for you to place on their site. All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it.

The technology isn’t the important part of this course …. what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies. Retargeting remains one of the most effective forms of online advertising, and it’s used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.

you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours. Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.

 

Who this course is for:

  • This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
  • This course is for you if you know that retargeting works, but haven’t been able to make it successful for your company
  • This course is for you if you’re interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
  • This course is for your if you’re an entrepenuer that needs to drive a high level of engagement to your brands and products
  • This course is for you if you’re a business owner that needs their website to convert more and you’re ready to explore retargeting ads
  • If you’ve heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
  • This course is NOT for you if you’re not serious about your website traffic

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