training material on the Fundamentals of Pricing Management – material drive

Description

How does cost-based pricing differ from the one based on value? How do I set prices based on the value perceived by customers? Find the answers to these questions and more with this course that illustrates key pricing-related concepts and methods that are necessary for any one working with prices, wherever they work.

What Will I Learn?

  • Moving to Value Based Pricing
  • Understand Customer Needs
  • Know your Cost Structure
  • Identify your Competitors
  • Value Proposition
  • Price Elasticity
  • Pricing Design Process
  • Pricing Execution Process
  • Wrap-up & Summary

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