Description

Studies have proven that the marketing capital of enterprises depends largely on their good reputation and their positive attitudes towards their internal and external audiences towards their policies, products and decisions. This “reputation” is based mainly on the public’s impressions of the institution and the mental image that takes root in their minds and influences their attitudes toward them. To be interested in institutions emerging and seeking to excellence and leadership to build mental image Prtosh commensurate with the ambition and values ​​and goals,