health insurance marketing is very different from what it was several years
ago. The creation and implementation of effective health insurance plans and
the participation of consumers in the insurance sector are currently difficult.
This course aims at introducing the trainees to the importance of marketing and
its functions, studying the marketing environment, and providing them with the
most important marketing concepts and practices in the field of health services
and hospitals. The article focuses on the importance of health marketing and
the behavior of the beneficiaries of the health product, explaining and activating
ways to design, develop and promote health services.