This program aims to train sales and marketing professionals on the skills and strategies needed to attract more new customers who buy and deal with the company, and how to retain and enhance their loyalty through the concept of Relationship Marketing (RM). Based on achieving the objectives of the two parties of the marketing equation, namely the customer and the marketer.
What Will I Learn?
- Requirements for success in the sales process
- The Ten Commandments to attract customers
- The importance of relationship marketing and its role in attracting and retaining customers.
- The fundamental differences between the concept of (RM) & (TM) and how to apply them.
- Customer retention strategies
- How to continue to provide excellent service to your customers.