Training package In Management of public relations and information through the variables of globalization and the use of information technology – Material Drive

Description

The current world is gripping the revolutions of communication, information and computer – which led to waves of globalization that swept away all traditional and local in economy, culture, security and politics. The program’s philosophy is based on developing the knowledge of the trainees on the concepts of globalization and its implications, To public relations operations, while sharpening their capabilities and honing their skills in dealing with this issue, thereby transforming public relations activities into activities that support the main defense lines of societies against the negative effects of globalization.

What Will I Learn?

  • Historical assets and development of public relations.
  • Communication activities related to public relations.
  • Strategic planning of public relations activities.
  • Research strategies for public relations processes.
  • The general concept of globalization and public relations research.
  • Communication technology and its role in the recent trends of public information activities.

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