Description

Public relations activity is of great importance in today’s organizations, both for-profit or non-profit organizations such as government organizations. The role of public relations has emerged as a result of contemporary global challenges and changes, which has given rise to the importance of building and strengthening the Organization’s name and creating a golden image that is popular in the eyes of its constituents. Technological changes have affected the type and form of public relations tools that can be used in their relations with the internal and external audiences of the organization, and today’s organizations must effectively employ the modern technology of the Internet and the Intranet to serve their audiences.