Training Package In Penetration Strategies for International Markets – Matrial Drive

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Description

You will be able to develop market penetration strategies to increase organization’s sales, gain new customers and increase your organization’s competitiveness in international markets

What Will I Learn?

  • Understand the concept and importance of international marketing
  • Recognize the importance and role of financial management in the business plan (export and marketing plan) to study and control export and marketing costs to ensure export profits
  • Recognize the importance of marketing mix and marketing communication mix in building access strategies for global markets
  • Know the importance of product life for strategic planning
  • Know the references and websites that are most important to exporters
  • Create and apply a business plan (international marketing plan and export) to access the global markets
  • International marketing concept and its importance
  • The role of financial management in managing the financial costs of the international marketing plan
  • Organizational marketing mix
  • Customers’ marketing mix

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