To provide the participants with the technical and creative foundations in the field of advertising creativity, evaluate and study the effectiveness of advertising campaigns, and identify the variables that interact positively and negatively with different stages of campaigns, and aspects that control the increase of influence.
What Will I Learn?
- Rules for measuring the effectiveness of effective ad campaign planning
- Key points before you start planning
- Considerations for setting realistic goals for ad campaigns
- The specifications that must be met in planning and implementing advertising campaigns - How to effectively identify the masses of advertising campaigns
- Interrelations between advertisers and the masses of advertising campaigns