Training Package In PR campaigns: from planning to implementation – Matrial Drive


Cache's Guide

Trainee's Guide







We must strongly focus on the importance of future planning for
institutional public relations programs, and therefore PR is a necessary
professional component to implement the campaign.

The results of the latest research indicate that more than 50% of
businesses fail in their first year due to lack of planning and
resources in the aspects and functions of public relations.

This course establishes a public relations plan and provides you with
the knowledge and skills to launch a successful PR campaign.

What Will I Learn?

  • Definition of public relations concepts and the distinction between public relations practices and declarations
  • Develop and implement a public relations plan
  • Develop a list of contributions to PR campaigns in strategic management
  • Disaster management using public relations media
  • Clarify the importance of the institutional image
  • Measuring the effectiveness of public relations


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