Training package In Strategic Marketing Plan – Material Drive


Cache's Guide

Trainee's Guide







The marketing plan identifies the key marketing elements that shape the business map towards the goals and processes that managers and employees must accomplish. This course covers several aspects of the marketing and promotion plan: the 4Ps marketing mix, evaluation of marketing opportunities, marketing research, market analysis, target market segmentation and strategic marketing plan. This course covers all operations from the preparation phase to the implementation of the marketing plan to evaluate the success of the marketing efforts of the institution.

What Will I Learn?

  • Follow and implement practical steps to produce an effective marketing plan
  • Develop a marketing plan based on the results of the marketing audit
  • Use marketing audit results to identify effective strategies and techniques
  • Develop elements of strategic marketing plan
  • Identify and implement various marketing competition strategies (offensive, defensive and maneuvering)
  • Macro and macro analysis
  • Manage business files


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