Training package In TRADE MARK – Material Drive

The
Tools

Cache's Guide

Trainee's Guide

Videos

power_point

Presentation

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Description

The
brand course aims to help those involved in advertising, public relations,
marketing and media to outline the media campaigns and determine the type of
advertising to be used before launching the product, as well as give them an
overview of how to achieve better brand management to improve customer
experience and brand value , Where the course covers trademark concepts and
their legal status as a form of intellectual property, indicating the types of
marks, standards and requirements for the use of trademarks and the manner in
which they are registered
.

What Will I Learn?

  • Identify the brand concept and history of trademarks as well as recognize the importance of their role in strategic marketing.
  • Identify the most important challenges and opportunities and standards of trademarks.
  • Building strategies and brand new growth.
  • Manage brands by developing brand and establishing brand standing.
  • Planning and execution of marketing campaigns and measuring brand performance.

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