Description

public relations activity is of great importance in today’s organizations, both for-profit or non-profit organizations such as government organizations. The role of public relations has emerged as a result of contemporary global challenges and changes, which have led to the growing importance of building and strengthening the name of the Organization and the creation of a greasy image in the eyes of its masses. Technological changes have affected the type and form of public relations tools that can be used in their relations with the internal and external audiences of the organization, and today’s organizations must effectively employ the Internet and Intranet to serve their audiences